Excel Shine Pvt. Ltd., established in 1974, has been manufacturing and supplying Chrome Plated Components, Automotive Molded Parts, Agricultural Components, Appliances Knobs, Refrigerator Handles, Textile Components, Electrical Components and Engineering Components that are used in various industries such as consumer durables, electronics, automobiles, fan industries to name a few. Under the ownership and guidance of Mr. S. J. Desai, we have witnessed new heights of accomplishments. Our unit is based at Gujarat with complete infrastructure. We also have arrangement for the production to comply the requirement of our customers and all the products undergo stringent quality check to ensure customer’s satisfaction.

Year 1947 to be cherished in the memory of all Indians, when our country became independent, was indeed eventful for us also. This year saw the birth of Excel Process works at Bombay ( Now Mumbai ) a parent company of entire Excel Group, thanks to the pioneering efforts of Late Shri P. N. Desai and Late V. G. Jhaveri.

Establishment of Excel Shine was in 1974 under the flagship of Shri S. J. Desai at his very early young age of his life. Looking towards his enthusiasm & determination he was supported, motivated & encouraged by his uncle late Shri P.N. Desai a founder of Excel Group as on both coming from a same family, a modest & humble middle class farmer family from Village :- Amroli, District :- Surat. Also had a unforgettable huge moral & social support from his father late Shri J.N. Desai too and lastly even in odd struggling situation of their life from the beginning of the carrier to built an existence the support of his life partner Mrs Chandanben .S. Desai till date is worth praising.

Shri S. J. Desai started Electroplating on ABS plastics components at a laboratory level and then looking towards the need of the market, a small scale was established and naturally a successful team was also been developed at that time who worked hard with continuous innovation and efforts respective to time and had able to set some standards to proceed further to meet market requirements.

Shri S.J. Desai right from day first had a mission to understand the requirement of the customer’s, its application and supply the products in time with the excellent quality product giving an absolute excellent value for money to the customer.

Shri S.J. Desai had a vision when he established the firm to have well organized firm holding the latest equipments respective to the time and had a vision that the firm should be enriched with intelligent, skillful, innovative and creative persons who can lead the manufacturing unit to the highest degree.

Customer Satisfaction

Our main aim is to satisfy customer needs with quantity and quality and is in practice of continuous improvement with achieving the best standards. Also, we have been putting lot of efforts on application development and have demonstrated cost effective solution to our valued partners.


To enhance our productivity, we have a team of excellent mould designer and fully equipped mould designing facility at our premises. This enables us to create moulds, test and utilize them in the production of plastics with an extremely quick turn-around time, this further increasing customer satisfaction.

Our Team

Our entire separation mould designing crew consists of highly trained technicians and qualified engineers. Our injection moulding machines of various capacities can undertake precision moulding jobs of various capacities and are equipped to handle plastics moulding from any type of raw materials such as ABS, SAN, PP, PS, PMMA, PC, PA, PC/ABS ALLOY etc. It is our practice to use only specified Grade of raw material to ensure a superior product.

Our Vision

Our vision is to always remain in touch with the modern age advanced technology and implement the setup to set an integrating state of art in the field of manufacturing with the highest degree of innovation and creativity.

Our Mission

Our mission is to understand the requirements of the customer and then supply excellent quality product giving an excellent value for money to them and that makes us an excellent manufacturing unit.

Some of our clients

Hero Honda
Rallis India Ltd.
Bajaj Auto